The Elegance of Pitti Uomo

Chivalry might be dead, but class and etiquette are still thriving at the seasonal trade show in Florence.



Twice a year, some of the world’s best dressed men and women attend the Pitti Immagine Uomo in Florence, Italy. A trade show in which different brands from around the globe come to showcase their new garments to be worn in the following season. And each year, without any exceptions, we witness some of the wonders of clothing and how people who live and breathe fashion keep innovating classic silhouettes. The attendees display courage, boldness, neat looks, and respect for traditional attire. 

Here are some of our favorite moments from the fair, as seen through the lens of French photographer Goldie Williams:

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