Your Sports Jerseys Are Now a Fashion Stable

Incorporating sportswear into your everyday attire paved the way for the athleisure wave in recent years. Even though we can trace some of the styles back to the 80s, it is a new phenomenon in that the lines between slouchy and trendy are now more blurred than ever.

With people’s growing interest in dressing sporty, multiple brands and fashion houses have capitalized on this opportunity. Whether it is Aime Leon Dore with their love of basketball, Gucci and their recent collaboration with Adidas, or Louis Vuitton’s luxurious take on a little bit of everything, the trend is evident.

A natural result hereof is the demand for more practicality. A need for purpose and function. In comes Arc’teryx. Founded In Canada in 1991, Arc’teryx is a high-end outdoor brand specializing in apparel for mountain climbing and other alpine activities. The brand reached a peak in 2022 which resulted in its famous shell jackets being visible in almost every major fashion city.

While experiencing the limelight and being embraced by especially the streetwear scene, you would expect a universal appeal in their response to the growing popularity. However, that is not the case. Even with gorpcore being an athleisure subcategory, Arc’teryx has maintained a steady stance in its branding, hence remaining authentic.

This shines a light on other collections and collaborations across the world of fashion, raising the question of whether the garments produced accurately reflect the brand’s values.

Football teams have witnessed a boom ever since fashion has fully embraced what seemed to be a distant universe up until now. Off White, Moncler, and Dior, to name a few, have been involved in football. Now we’re getting ready for the arrival of three football boots produced by the union between German Adidas and Italian Prada.